RuPaul's Drag Race All Stars
Season 2 Promo Campaign Logo/Viacom
Let the fight begin!
The battle for the crown is tougher than ever as Drag Race vets compete for the crown in a competition full of new twists and new rules with the Queens fighting for the crown, resulting in the highest rated season to date.
"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8." - Deadline
The digital, outdoor and event campaign followed suit with a custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!
Creative Director: Aaron King; Art Directors: Jungin Yun and Ryan Bernis; Editorial Direction: Sekiya Dorsett: Design and Animation: AND/OR