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RuPaul's Drag Race All Stars

Season 2 Promo Campaign Logo/Viacom

Let the fight begin!

The battle for the crown is tougher than ever as Drag Race vets compete for the crown in a competition full of new twists and new rules with the Queens fighting for the crown, resulting in the highest rated season to date.

"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."Deadline

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The digital, outdoor and event campaign followed suit with a custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!

Creative Director: Aaron King; Art Directors: Jungin Yun and Ryan Bernis;  Editorial Direction: Sekiya Dorsett: Design and Animation: AND/OR

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The Open

On Air Promo ESPN

ESPN was looking for a new way to dramatize the Open Championship golf tournament in its 140th year. Drawing on the lore of Saint George who was beatified for slaying a dragon, we decided to imbue the rolling green landscape of the course with an almost mythological power to turn the tournament into an epic battle between man and nature. 

Creative Director: Aaron KingWriter/Producer: Lauren MuirHead of Production: Katie LarkinArt Director: Steven HarperDesign: Earl JenshusVFX Artist: Paul Todaro, Dom AmatoreMaya Artist: Lee MylksCompositing: John StanchEditor: David Gargani

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Finding Prince Charming

Promo Campaign Logo/Viacom

So there was this Prince...

… who seemed to have it all - except love. Thirteen suitors compete for his attention in this ground breaking new reality show.

Creative Direction: Aaron King;  Art Direction: Jungin Yun and Ryan Bernis;  Editorial Direction: Sekiya DorsettAnimation: Craig Colthorp

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The Home Court of College Hoops

Promo Package ESPN

ESPN wanted to create a “home court” venue for college basketball, where all of the teams come to compete under ESPN’s roof. 

In order to promote every possible match-up in one venue, we created team banners that function as dynamic ensigns over the field of battle. Dramatic lighting and details including dust in the air, fabric textures in the flags and a crowd alive with excitement add up to make the package a total slam-dunk. Multiple versions of these shots make for a highly editorial style, easy customization and help keep the ESPN brand ahead of the game.

Creative Director: Aaron King; Art Director: Steve HarperProducer: Bennett LieberHead of Production: Katie LarkinDesigners: Jorge Peschiera, Adam Levine, Patrick ArringtonCG Artists: John Magabunda, Michael Schaeffer, AJ KolbComposite Artists: Ryan Gotilla, AJ Kolb, Rodrigo de la Parra, Aras Darmawan; Roto: Anna Hieronymous; Music: Brian Aumueller

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Runny Nose?

Digital Campaign CVS & Spontaneous

Our friends at BBDO called...

… with a great concept and an open brief. With a tight budget we decided to put all our money into a great prop. The gag practically told itself but was brilliantly directed by our very own Andy Miklis. The resulting spot broke traffic records for the CVS Facebook page!

Studio CD: Aaron King  Live Action Director: Andy Miklis

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Meat America

Cobranded Commercial DirecTV & History

 
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HBO Winter

On Air Promo HBO 

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Unexplained Mysteries

On Air Launch Promo Paramount