Lifetime Movie Network
Brand Identity A+E Networks
To focus on the moniker "LMN" and drop the longer title, "Lifetime Movie Network", we created aa new logo mark. With a strong emphasis on a vertical promotion strategy, the promotions needed to drive viewers seamlessly from movie to movie without distracting from the dramatic content of the features.
Creative Director: Aaron King; Art Director: Steven Harper; Head of Production: Katie Larkin; Lead Designer: Jiyeon Kim; Designer: Nate Howe; Animators: Danny Kamhaji, Frankie Principe, Ege Soyuer, Adam Levine, Gabriel Tick, Miguel Delcan, Gabriel Tick