Print and Digital Campaign
Promoting the launch of RuPaul's Drag Race All Stars Season 2...
These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!
"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."
A custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!
Creative Direction: Aaron King; Art Directors: Jungin Yun and Ryan Bernis