RuPauls Drag Race All Stars

Print and Digital Campaign Logo/Viacom

Promoting the launch of Season 2...

These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!

"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."

A custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!

Creative Direction: Aaron King; Art Directors: Jungin Yun and Ryan Bernis

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Joyride

Rebrand and Web Design

A rebranded creative studio needed a standout webdesign...

A modular design that showcases projects with bold visuals and provocative copy.

Creative Direction and Design: Aaron King;  Copywriting: Lauren Muir

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City Beach

Kickstarter Campaign

Wouldn't it be great if there was a beach in Manhattan?

Blayne Ross sought to make that dream a reality and so dreamed up the idea behind City Beach. A floating beach right off the pier in the city!

Creative Direction and Editorial: Aaron King;  Live Action Director: Bex Schwartz

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CVS

Digital Campaign BBDO & Spontaneous

Our friends at BBDO called...

… with a great concept and an open brief. With a tight budget we decided to put all our money into a great prop. The gag practically told itself but was brilliantly directed by our very own Andy Miklis. The resulting spot broke traffic records for CVS facebook page!

Creative Director: Aaron King  Live Action Director: Andy Miklis

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Pull Up

Digital Campaign CVS & Spontaneous

How could we refuse?

We like a challenge! Create talking dogs and babies on a sunday drive? No problem. Director Andy Miklis became known as the "baby whisperer" and his deft vfx skills made Goldy the dog sing!

Studio CD: Aaron King  Live Action Director: Andy Miklis