RuPauls Drag Race All Stars
Print and Digital Campaign Logo/Viacom
Promoting the launch of Season 2...
These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!
"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."
A custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!
Creative Direction: Aaron King; Art Directors: Jungin Yun and Ryan Bernis