Fill Layer4.jpg

Mini Countryman hybrid

Pitch, Social Media Campaign

HALF THE TIME and DOUBLE THE MEDIA...

Taking a great TV Commerical to social media requires getting the original concept across using the original TVC as a springboard.

Each social platform has optimum aspect rations each layout and edit is tweaked for maximum impact.

Editor and Designer: Aaron King

 

RuPauls Drag Race All Stars

Print and Digital Campaign Logo/Viacom

Promoting the launch of Season 2...

These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!

"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."

A custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!

Creative Direction: Aaron King; Art Directors: Jungin Yun and Ryan Bernis

Gumtree

Pitch, Social Media Campaign

YOu have one shot to work with...

… and need a 30 second script to work in 15 seconds for social media. How do you keep the concept strong in half the time?

Editor and Designer: Aaron King

Fill Layer2.jpg

Finding Prince Charming

Digital Media Logo/Viacom

FPC_People_NewsChannel_Mockup_01_ATF_v1_670.jpg
Screen-Shot-2016-10-27-at-1.09.01-PM_670.png

So there was this Prince...

… who seemed to have it all - except love. Thirteen suitors compete for his attention in this ground breaking new reality show.

Creative Direction: Aaron King;  Art Direction: Ryan Bernis;  Editorial Direction: Sekiya Dorsett; Animation: Craig Colthorp

Fill Layer7.jpg

Joyride

Rebrand and Web Design

A rebranded creative studio needed a standout webdesign...

A modular design that showcases projects with bold visuals and provocative copy.

Creative Direction and Design: Aaron King;  Copywriting: Lauren Muir