RuPauls Drag Race All Stars

Print and Digital Campaign Logo/Viacom

Promoting the launch of Season 2...

These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!

"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."

A custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!

Creative Direction: Aaron King; Art Directors: Jungin Yun and Ryan Bernis

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Finding Prince Charming

Digital Media Logo/Viacom

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So there was this Prince...

… who seemed to have it all - except love. Thirteen suitors compete for his attention in this ground breaking new reality show.

Creative Direction: Aaron King;  Art Direction: Ryan Bernis;  Editorial Direction: Sekiya Dorsett; Animation: Craig Colthorp

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Joyride

Rebrand and Web Design

A rebranded creative studio needed a standout webdesign...

A modular design that showcases projects with bold visuals and provocative copy.

Creative Direction and Design: Aaron King;  Copywriting: Lauren Muir