Digital Campaign CVS & Spontaneous
… with a great concept and an open brief. With a tight budget we decided to put all our money into a great prop. The gag practically told itself but was brilliantly directed by our very own Andy Miklis. The resulting spot broke traffic records for the CVS Facebook page!
Pitch, Social Media Campaign
Taking a great TV Commerical to social media requires getting the original concept across using the original TVC as a springboard.
Each social platform has optimum aspect rations each layout and edit is tweaked for maximum impact.
Digital Campaign CVS & Spontaneous
… to launch CVS’ new prescription delivery services needed to work without narration in case users view qwithoutn the sound on. Infographics to the rescue! Simple icons and tight copy deliver.
Season 2 Promo Campaign Logo/Viacom
The battle for the crown is tougher than ever as Drag Race vets compete for the crown in a competition full of new twists and new rules with the Queens fighting for the crown, resulting in the highest rated season to date.
"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8." - Deadline
The digital, outdoor and event campaign followed suit with a custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!
Digital Campaign CVS & Spontaneous
We like a challenge! Create talking dogs and babies on a sunday drive? No problem. Director Andy Miklis became known as the "baby whisperer" and his deft vfx skills made Goldy the dog sing!
Pitch, Social Media Campaign
… and need a 30 second script to work in 15 seconds for social media. How do you keep the concept strong in half the time?
Digital Media Logo/Viacom
… who seemed to have it all - except love. Thirteen suitors compete for his attention in this ground breaking new reality show.
On Air Promo ESPN
ESPN was looking for a new way to dramatize the Open Championship golf tournament in its 140th year. Drawing on the lore of Saint George who was beatified for slaying a dragon, we decided to imbue the rolling green landscape of the course with an almost mythological power to turn the tournament into an epic battle between man and nature.
Cobranded Commercial DirecTV & History
Design visionary, Blayne Ross wanted to make that dream a reality and so dreamed up the idea behind City Beach. A floating beach right off the pier in the city! This brand promo asks iconic New Yorkers what they think of the idea!
Creative Direction and Editorial:Aaron King; Live Action Director: Bex Schwartz
Branding, Design, and Promotions for entertainment, media, tourism and consumer brands.
