The Home Court of College Hoops

Promo Package ESPN

ESPN wanted to create a “home court” venue for college basketball, where all of the teams come to compete under ESPN’s roof. 

In order to promote every possible match-up in one venue, we created team banners that function as dynamic ensigns over the field of battle. Dramatic lighting and details including dust in the air, fabric textures in the flags and a crowd alive with excitement add up to make the package a total slam-dunk. Multiple versions of these shots make for a highly editorial style, easy customization and help keep the ESPN brand ahead of the game.

Creative Director: Aaron King; Art Director: Steve Harper; Producer: Bennett Lieber; Head of Production: Katie Larkin; Designers: Jorge Peschiera, Adam Levine, Patrick Arrington; CG Artists: John Magabunda, Michael Schaeffer, AJ Kolb; Composite Artists: Ryan Gotilla, AJ Kolb, Rodrigo de la Parra, Aras Darmawan; Roto: Anna Hieronymous; Music: Brian Aumueller