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RuPauls's Drag Race All Stars

Season 2 Promo Campaign Logo/Viacom

Let the fight begin!

The battle for the crown is tougher than ever as Drag Race vets compete for the crown in a competition full of new twists and new rules.

These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!

"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."

Creative Director: Aaron KingArt Directors: Jungin Yun and Ryan Bernis;  Editorial Direction: Sekiya Dorsett: Design and AnimationAND/OR

Print and Digital Campaign

Promoting the launch of RuPaul's Drag Race All Stars Season 2...

These Queens fight for the crown and resulted in the highest rated season to date. Here's what Deadline had to say!

"Emmy-winning RuPaul’s Drag Race All Stars has notched another ratings win for Logo. After helping lead the network to its highest-rated Thursday night in network history last month, the series’ second season has broken records as the most-viewed season of a Logo original series to date. This season, which saw Alaska snatch the crown and join the Drag Race hall of fame, is up 62% from RuPaul’s Drag Race All Stars season 1 and up 35% from season 8."

A custom wrapped Big Gay Ice Cream truck promoted the premiere at select locations in NYC with live appearances by the Queens themselves!

Creative Direction: Aaron King; Art Directors: Jungin Yun and Ryan Bernis

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Finding Prince Charming

Promo Campaign Logo/Viacom

So there was this Prince...

… who seemed to have it all - except love. Thirteen suitors compete for his attention in this ground breaking new reality show.

Creative Direction: Aaron King;  Art Direction: Jungin Yun and Ryan Bernis;  Editorial Direction: Sekiya DorsettAnimation: Craig Colthorp

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the Open

Promo Campaign ESPN/Joyride

ESPN was looking for a new way to dramatize the Open Championship golf tournament in its 140th year. They also wanted to celebrate and feature the notoriously difficult St. George’s course known for its blind spots, fickle seaside weather and one of the deepest bunkers in the game. Drawing on the lore of Saint George who was beatified for slaying a dragon, we decided to imbue the rolling green landscape of the course with an almost mythological power to turn the tournament into an epic battle between man and nature. Since dragon slaying and golf both involve hitting a big green thing with shiny metallic sticks, it just made sense. This is the directors cut with just a little more dragon built in.

Creative Director: Aaron KingWriter/Producer: Lauren MuirHead of Production: Katie LarkinArt Director: Steven HarperDesign: Earl JenshusVFX Artist: Paul Todaro, Dom AmatoreMaya Artist: Lee MylksCompositing: John StanchEditor: David Gargani

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City Beach

Wouldn't it be great if there was a beach in Manhattan?

My buddy Blayne Ross wanted to make that dream a reality and so dreamed up the idea behind City Beach. A floating beach right off the pier in the city!

Creative Direction and Editorial: Aaron King;  Live Action Director: Bex Schwartz

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Bloomberg Technology Conference 2015

Event Graphics Bloomberg

Bloomberg knows tech...

We animated screens to bring the conference to life, providing titles and info graphics that could be cued interactively alongside individual speakers

Creative Director: Aaron King; Art Director: Lawrence Nimrichter

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ESPN Home Court

Promo Package, ESPN

ESPN wanted to create a “home court” venue for college basketball, where all of the teams come to compete under ESPN’s roof. To start, we designed a logo lock-up that incorporates the ESPN logo into the “O” of Home Court, which is featured on both the floorboards and the bottom of the jumbo-tron. This logo was then disseminated to the show packaging team to ensure consistency across the channel.

In order to promote every possible match-up in one venue, we created team banners that function as dynamic ensigns over the field of battle. Authentic lighting and details including dust in the air, fabric textures in the flags and a crowd alive with excitement all adds up to make the package a total slam-dunk. If you look really closely, you can even see our staff cheering on the sidelines!

To make the package versatile enough for versioning spots over the course of the season, we made match-ups in a modular fashion with team banners that can be swapped out to feature nightly match ups, projectors that beam highlights onto billowing screens and the jumbo-tron itself comes alive with animations featuring the night of the week and game line-ups. Multiple versions of these shots make for a highly editorial style, easy customization and help keep the ESPN brand ahead of the game.

Creative Director: Aaron King; Art Director: Steve HarperProducer: Bennett LieberHead of Production: Katie LarkinDesigners: Jorge Peschiera, Adam Levine, Patrick ArringtonCG Artists: John Magabunda, Michael Schaeffer, AJ KolbComposite Artists: Ryan Gotilla, AJ Kolb, Rodrigo de la Parra, Aras Darmawan; Roto: Anna Hieronymous; Music: Brian Aumueller

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In the Grey

Logo Design and Title Sequence

This was a dream project because it was a true collaboration. Jenna came with a show concept and as she formulated what her vision for “In the Grey” - we formulated a brand platform that reflected her goals. This was first visualized with a logo and then brought to life in animation through a title sequence that vocalized months of dialogue. The result reflects her brand across all media.

In the Grey is an interview series that explores the unexpected sides of people and topics we think we know. Moving beyond a “black or white” perspective, the show reveals life’s complexities, what truly defines us, and what ultimately connects us. Peeling back all the layers, that’s where we find In the Grey.

Jenna Mack is the creator and host of the interview program, In the Grey. She is an experienced producer who was responsible for cultural segments on Charlie Rose, featuring renowned actors, writers, architects and designers. During that formative time at the acclaimed PBS broadcast, Mack’s vision for In the Grey took shape.


http://www.inthegrey.com/