This was a dream project because it was a true collaboration. Jenna came with a show concept and as she formulated what her vision for “In the Grey” - we formulated a brand platform that reflected her goals. This was first visualized with a logo and then brought to life in animation through a title sequence that vocalized months of dialogue. The result reflects her brand across all media.
In the Grey is an interview series that explores the unexpected sides of people and topics we think we know. Moving beyond a “black or white” perspective, the show reveals life’s complexities, what truly defines us, and what ultimately connects us. Peeling back all the layers, that’s where we find In the Grey.
Jenna Mack is the creator and host of the interview program, In the Grey. She is an experienced producer who was responsible for cultural segments on Charlie Rose, featuring renowned actors, writers, architects and designers. During that formative time at the acclaimed PBS broadcast, Mack’s vision for In the Grey took shape.
Check out Jenna's show online at http://www.inthegrey.com/