ABOUT AARON

A Photographer’s Eye. An Advertising Brain.

I’ve been taking photographs since the sixth grade, when my grandmother gave me an old Argus rangefinder. I learned photography frame by frame—focusing manually, reading the light, shooting black-and-white film, and developing my own pictures.

That early obsession eventually led me into television, branding, and advertising. For more than 30 years, I worked with creative teams and major brands, learning how imagery attracts attention, shapes perception, and moves people to act.

Some of that work was for beauty brands, where every highlight, surface, color, and detail might be examined by clients, agency teams, art directors, retouchers, and executives. Everyone had notes. It taught me something important: a beautiful image isn’t enough. The image has a job to do.

That’s the perspective I bring to every property I photograph.

Clients sometimes hesitate to offer direction or ask for an adjustment. They don’t need to. I know how to listen, understand the objective behind the feedback, and make the changes that strengthen the marketing.

Whether I’m photographing a home, hospitality property, or commercial space, I’m looking for more than what it looks like. I’m looking for what makes someone stop, feel something, and want to see more.